Genre Theorists

In summary, the genre theorists suggested that the following: •John Fiske – genre as ‘convenience’ for producers and audiences •Henry Jenkins – genre constantly ‘breaks rules’ e.g. evolving hybridization •John Hartley – genre is interpreted culturally •Daniel Chandler – genre is too restricting •Steve Neale – genre as repetition and difference •David Buckingham – genre in constant process of negotiation and change •Jason Mittell – industry uses genre commercially •Barry Keith Grant - on sub genres •Rick Altman – genre offers audiences a ‘set of pleasures’