I would grade this music video a very high grade because it has been edited to a high level. This is clear from the speed of the cuts, which vary in pace in order to match the speed of the music. For example, at the beginning the pace of the cuts were very slow, to match the slow start to the song, but by 3:21, the length of each clip was around half a second. This is a very difficult thing to implement into a music video, and the fact that they did this so well, further enhances the high grade that I would give this video.
Wednesday, 3 September 2014
Grading Of A Music Video
I would grade this music video a very high grade because it has been edited to a high level. This is clear from the speed of the cuts, which vary in pace in order to match the speed of the music. For example, at the beginning the pace of the cuts were very slow, to match the slow start to the song, but by 3:21, the length of each clip was around half a second. This is a very difficult thing to implement into a music video, and the fact that they did this so well, further enhances the high grade that I would give this video.
Thursday, 17 July 2014
Defintion Of A Music Video
A Music
Video is
a short film or video that accompanies a complete piece of music, most commonly
a song. Modern music videos are primarily made and used as a marketing device
intended to promote the sale of music recordings. Although the origins of music
videos go back even further, they came into their own in the 1980s, when MTV’s
format was based solely around them
Thursday, 3 July 2014
Must Do's For Music Videos
This is what I need to do in order to make a music promo as good as possible.
Copy of letter to artist or record label must be on blog with
their response to it.
Lipsync – you are graded on accurate lip sync
Know your lyrics and sing along
Performance – believable
Vowels – mouth movement
Play the song so it can be heard on camera (recorded) as well
as by ARTIST
x1 ‘BASE TRACK’ is an absolute must ie sing through whole
track at least once
Editing to markers is a MUST/alignment of tracks – research
how to do this
Different shot angles
Keep locations straight forward – 4 maximum
Keep x2 weekends free to get promos shot
No sound tracks with DRUGS or SWEARING.
No more than 3minutes long
Editing to the beat of the music – this is what editing
markers are for.
Use a genre that is clearly identifiable
Faster paced music will require more shots/slower paced music
less – keep your idea simple – the simpler the better.
Must Do's For Music Videos - Copyright
•Examiner's report, I
definitely need to get artist's permission:
For music videos, permission should be sought from the artist for use of the audio track. Where this was breached, centres either didn’t comment on the use of a found song, or acknowledged its use but did not reflect it in the marks allocated.
For music videos, permission should be sought from the artist for use of the audio track. Where this was breached, centres either didn’t comment on the use of a found song, or acknowledged its use but did not reflect it in the marks allocated.
In these cases significant adjustments were made to
construction marks which potentially puts in danger the order of merit, thereby affecting the outcomes for those candidates who had followed
the requirements of the Specification; such a situation may also result in all
work being returned to the centre for remarking.
This is an example of a copyright letter that I will send to the people who hold the rights to the music.
This is an example of a copyright letter that I will send to the people who hold the rights to the music.
Saturday, 21 June 2014
Monday, 16 June 2014
Post Production
The post production was crucial to the success of my opening title sequence. The post production -process consisted of editing the sequence, gaining opinions from our target audience about the sequence, and making adjustments to the sequence based on the feedback.
We spent a lot of time editing the sequence and came up with multiple drafts of the final version. This was done so that I could spot any mistakes that were left in the sequence, and see if the sequence could achieve the SMART targets that I set out to achieve. Therefore, I kept making draft versions of the sequence, until I felt that they sequence was able to appeal to my target audience. The editing that I carried out consisted of putting clips together in the correct order, adding editing techniques like fades, shot reverse shots and jump cuts, adding in music and foley, credits, company idents and screen effects. I spent a lot of time implementing each part of these features into the sequence, as they all had to be of a high quality to look appealing to the target audience, and gain me more marks. The music was particularly important because it had to create a sense of tension in the atmosphere, while varying in the volume throughout the sequence, so that it did not cover up the speech made by the characters. The editing software that I used to edit the sequence together was Adobe After Effects. I chose this software because it enabled me adjust the clips and sound in a detailed way, allowing for more precision editing, to generate a high quality piece of work.
I also gained feedback from a range of different audiences during the post production of my opening title sequence. I did this by posting questions, attached with questions of social websites like Facebook and Twitter, which allowed the audience to respond in a quick manor and in detail, telling me exactly what they liked and disliked about the sequence. I felt that it was crucial to gain opinions from a range of audiences of different demographics because it gave me a clearer indication into whether the sequence would appeal more towards my target audience or to another demographic audience, and thereby make changes if this was the case. Overall I would say that the feedback that I got from my target audience was very useful and detailed, as it told me how I could improve my sequence to suit them better. for example, my target audience did not like the original music that I put into the sequence, so therefore, I changed it to appeal to my target audience.
It is clear that the post production work that I carried out was crucial to the quality of the opening title sequence which had a direct impact on the grade that I got. It was important that I edited the sequence together in a way that made it look professional, but yet still appealing to my target audience. This was done by having a protagonist, accompanied with an assistant, and a protagonist holding a dangerous weapon in the form a sniper rifle. As a result, it attracted my target audience as it consisted of mystery and danger. The feedback that I received from my target audience was also very useful in the post production stage of the sequence. This is because it gave me clear guidelines on how I should edit the sequence, in order for it to suit them, and become a success.
We spent a lot of time editing the sequence and came up with multiple drafts of the final version. This was done so that I could spot any mistakes that were left in the sequence, and see if the sequence could achieve the SMART targets that I set out to achieve. Therefore, I kept making draft versions of the sequence, until I felt that they sequence was able to appeal to my target audience. The editing that I carried out consisted of putting clips together in the correct order, adding editing techniques like fades, shot reverse shots and jump cuts, adding in music and foley, credits, company idents and screen effects. I spent a lot of time implementing each part of these features into the sequence, as they all had to be of a high quality to look appealing to the target audience, and gain me more marks. The music was particularly important because it had to create a sense of tension in the atmosphere, while varying in the volume throughout the sequence, so that it did not cover up the speech made by the characters. The editing software that I used to edit the sequence together was Adobe After Effects. I chose this software because it enabled me adjust the clips and sound in a detailed way, allowing for more precision editing, to generate a high quality piece of work.
I also gained feedback from a range of different audiences during the post production of my opening title sequence. I did this by posting questions, attached with questions of social websites like Facebook and Twitter, which allowed the audience to respond in a quick manor and in detail, telling me exactly what they liked and disliked about the sequence. I felt that it was crucial to gain opinions from a range of audiences of different demographics because it gave me a clearer indication into whether the sequence would appeal more towards my target audience or to another demographic audience, and thereby make changes if this was the case. Overall I would say that the feedback that I got from my target audience was very useful and detailed, as it told me how I could improve my sequence to suit them better. for example, my target audience did not like the original music that I put into the sequence, so therefore, I changed it to appeal to my target audience.
It is clear that the post production work that I carried out was crucial to the quality of the opening title sequence which had a direct impact on the grade that I got. It was important that I edited the sequence together in a way that made it look professional, but yet still appealing to my target audience. This was done by having a protagonist, accompanied with an assistant, and a protagonist holding a dangerous weapon in the form a sniper rifle. As a result, it attracted my target audience as it consisted of mystery and danger. The feedback that I received from my target audience was also very useful in the post production stage of the sequence. This is because it gave me clear guidelines on how I should edit the sequence, in order for it to suit them, and become a success.
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