Post Production

The post production was crucial to the success of my opening title sequence. The post production -process consisted of editing the sequence, gaining opinions from our target audience about the sequence, and making adjustments to the sequence based on the feedback.

We spent a lot of time editing the sequence and came up with multiple drafts of the final version. This was done so that I could spot any mistakes that were left in the sequence, and see if the sequence could achieve the SMART targets that I set out to achieve. Therefore, I kept making draft versions of the sequence, until I felt that they sequence was able to appeal to my target audience. The editing that I carried out consisted of putting clips together in the correct order, adding editing techniques like fades, shot reverse shots and jump cuts, adding in music and foley, credits, company idents and screen effects. I spent a lot of time implementing each part of these features into the sequence, as they all had to be of a high quality to look appealing to the target audience, and gain me more marks. The music was particularly important because it had to create a sense  of tension in the atmosphere, while varying in the volume throughout the sequence, so that it did not cover up the speech made by the characters. The editing software that I used to edit the sequence together was Adobe After Effects. I chose this software because it enabled me adjust the clips and sound in a detailed way, allowing for more precision editing, to generate a high quality piece of work.

I also gained feedback from a range of different audiences during the post production of my opening title sequence. I did this by posting questions, attached with questions of social websites like Facebook and Twitter, which allowed the audience to respond in a quick manor and in detail, telling me exactly what they liked and disliked about the sequence. I felt that it was crucial to gain opinions from a range of audiences of different demographics because it gave me a clearer indication into whether the sequence would appeal more towards my target audience or to another demographic audience, and thereby make changes if this was the case. Overall I would say that the feedback that I got from my target audience was very useful and detailed, as it told me how I could improve my sequence to suit them better. for example, my target audience did not like the original music that I put into the sequence, so therefore, I changed it to appeal to my target audience.

It is clear that the post production work that I carried out was crucial to the quality of the opening title sequence which had a direct impact on the grade that I got. It was important that I edited the sequence together in a way that made it look professional, but yet still appealing to my target audience. This was done by having a protagonist, accompanied with an assistant, and a protagonist holding a dangerous weapon in the form a sniper rifle. As a result, it attracted my target audience as it consisted of mystery and danger. The feedback that I received from my target audience was also very useful in the post production stage of the sequence. This is because it gave me clear guidelines on how I should edit the sequence, in order for it to suit them, and become a success.