Adavntages Of Promos For Sales

The main benefit of a music video to the artist and record company is of promoting their music. When a video accompanies a song, the exposure of the single will automatically double. This is because while the song can only be played on the radio and audio only Internet services, such as iTunes, having an accompanying video means the song will also be played on sites such as YouTube and Vimeo, as well as music television channels like 4music, The Box, Viva and MTV. Also, companies are aware that many consumers are more likely to share a video than an audio file, to talk about a video, and spread the song’s influence by word of mouth. For an artist this could mean more recognition, as a visual medium widens the possible scope of their creative ‘vision’, allowing them to get their message or self image across with more power. This benefits the sales of the song, as more people will be aware of the record through websites like Youtube and on TV, which will make them want to buy the song generating more sales and money. For a record company, the music video gives them the opportunity to include product placements and earn more revenue in the form of sponsorship through company's paying to have their product in a video with a popular artist.