Digital technology has opened up the opportunity for more people to make their own music videos because of the features that are now available on pieces of equipment that can be bought by the public, in the form of cameras and new video cameras. Both these products come with the ability to record whats in front of them at any time in any place, making it much easier for people to film their own music video. The equipment is also very cheap in comparison to the cameras used to film a professional video for a top artist. as a result, they are of a higher quality. However, technology is improving all the time, which means that within a few years, more people will be able to film a top quality music video.
Effects
Improved editing software has also contributed to allowing more people to make their own music video. This is down to software like Adobe After Effects, Final Cut Pro and Avidemux along with countless others, which are almost as good as the professional equipment that are used for official videos. As a result peoples music videos look very impressive and to a high quality, thanks to improved editing software that is now available to people, even for free in some cases, giving people great access to great software to edit their video on, alowing them to make a great music promo.
One of your blog goals this year is to move further away from the concept of writing and move more into ICT and how you can portray the same information but in a more visual way - this needs to start NOW!
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Adobe is a professional edit programme - but it is much cheaper than say AVID which is what only post production companies could afford to buy. This means that now more than ever lots of people can have access to filmmaking. As Gauntlett (theorist) stated, this makes people consumers as well as producers - which he calls a Prosumer.
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