Wednesday, 3 September 2014

MTV vs Viral

MTV (Music Television), launched on 1st August 1981,  is a TV channel that specializes in showing music videos from the past and brand new songs that have only been released from a range of artists all over the world. The original purpose of the channel was to play music videos guided by television personalities known as "video jockeys,". In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescent and teenagers in addition to young adults.

Meanwhile viral is used to describe a music video or any video that becomes popular often through internet sharing, social media and email, along with word of mouth. This allows the artist and director of the video to become more recognized, and successful as a result of their video becoming viral, leaving the fans wanting more. Websites like Youtube and social media websites such as Facebook and Twitter are key ti making a video become viral, however TV shows that promote music videos also contribute to a video becoming viral.

1 comment:

  1. Images, Links - screen shot an example of a music video gone viral - is there a particular band that specialise in this - why?

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