Analysis Of Music Videos

I would grade this music video a very high grade because it has been edited to a high level. This is clear from the speed of the cuts, which vary in pace in order to match the speed of the music. For example, at the beginning the pace of the cuts were very slow, to match the slow start to the song, but by 3:21, the length of each clip was around half a second. This is a very difficult thing to implement into a music video, and the fact that they did this so well, further enhances the high grade that I would give this video. There are also a range of editing transitions throughout the video, such as fades, hard cuts and dissolve effects, which prove to be effective, in making the video flow and not look jaggered, which would make the video stand out from the music, which defies the point of a music video.

The video is also shot in black and white, which makes the video look really clear, and puts emphasis on the characters in the video. This is crucial to this type of video as it aims to tell a story through the characters, and if the audience can not relate to the characters, then the music video does not really work. However, I feel that the main reason that the video has be filmed in black and white is because it sets the emotions that are felt through the song, which are sad and depressing. These emotions are portrayed through the use of black and white as it represents that there is no happiness (colour) left in the world, which makes it the ideal way of filming the video.

The video is also filmed in a range of locations such as a forest, town center and several rooms of a house. This is enough locations to stop the audience getting bored of the same location, but also not too many, that the audience does not get overwhelmed, with the amount of locations used that it becomes confusing. this therefore makes the video of a high quality, as most people can be tempted to film in either too many or too few locations, which can ruin the video.

The lip synch is also very good throughout the video, which is key to ensuring that the video looks believable that she is singing the song. If the lip synch was bad, then the video would not look that appealing, and it will make the audience feel that the video is not related to the song.